A Practical Guide to Understanding French Business Culture

A Practical Guide to Understanding French Business Culture is exactly what the title says. The author of this book is Peggy Kenna. After reading this book I would highly recommend it to anyone traveling to France to study or anyone studying international business. This book teaches you many different strategies to be a successful business person or entrepreneur in France. It gives you insight into business culture in France. First the book talks about the Global Marketplace. Then the book goes into details about doing business in the Global Market. Next the book begins to break down French culture. It goes into in depth details about special communications styles. The book does a great job at taking gestures and communication mechanisms that are used in the United States and explains how people would react to them in France. The book also provides great quick tips along with common phrases translated from english to french. Overall I highly recommend this book to anyone traveling to France to work or study.